Project Overview

Dan and Dom approached me whilst they were in the process of creating a new snack - Salmon skin crisps. They needed an identity, packaging and a small website to help them launch it and raise awareness of the product.

It is (or was) the first time that the UK had seen a product like this. They wanted to stock it in stores like Waitrose, Sainsburies, Fenwicks and Harrods - and it did indeed make appearances there before long.

Unfortunately, even after appearing on Dragons den, declining an offer and finding investment elsewhere, the product wasn't able to get the traction that they hoped it would.

View the website here.

Tools Used

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe XD
  • Webflow


  • Brand Positioning
  • Brand Identity
  • Logo Design
  • Packaging Design
  • Web Design
  • Web Development
  • Print Design