I met Andy in June 2018. He told me about his idea, and I told him that we'd make that happen. The charity is now growing quickly, is officially registered and serves hundreds of men across the country.
I helped to advise on setting up internal structures for onboarding new facilitators, members (customers) and to shape the core principles that support Mentell as a whole.
As well as to develop the strategy for the brand, all aspects of visual communication, the website - which is integrated with Hubspot CRM - and various different promotional assets.
The vast majority of this work was done pro-bono. Credit to Will Jeffrey for all illustrations and animation work. Credit to John Atkinson for the original logo concept and graphic (4 circles).