Project Overview

I met Andy in June 2018. He told me about his idea, and I told him that we'd make that happen. The charity is now growing quickly, is officially registered and serves hundreds of men across the country.

I helped to advise on setting up internal structures for onboarding new facilitators, members (customers) and to shape the core principles that support Mentell as a whole.

As well as to develop the strategy for the brand, all aspects of visual communication, the website - which is integrated with Hubspot CRM - and various different promotional assets.

The vast majority of this work was done pro-bono. Credit to Will Jeffrey for all illustrations and animation work. Credit to John Atkinson for the original logo concept and graphic (4 circles).

Tools Used

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe XD
  • Webflow
  • Hubspot CRM


  • Consultation
  • Brand Strategy
  • Brand Positioning
  • Identity Development
  • Logo Rework
  • Print Design
  • Advertisements
  • Storyboarding
  • Art Direction
  • Promotional Tools
  • CRM Integration
  • Marketing Automation
  • Customer Onboarding
  • Team Onboarding